From the dilemma created within a system that strives to impose a totalitarian market opposed to political freedom, like the one described by economist and figurehead of liberalism Milton Friedman, who considered democracy an obstacle to the interests of each individual, a conflict arises that today seems to lead to a terrifying dead end. This downward spiral, coupled with a lack of ethical perspective, leads to moral resignation among the public, against a backdrop of the emergence and rise of nihilism: a complete lack of belief in collective endeavour, a need for instant gratification and the fostering of a disappointed, resentful ego that accepts becoming a mere spectator of reality, destined to be a mere consumer and occasional voter, often influenced by a discourse that no longer comes from politics but from the lies of social media.